Advocates are 7x more likely to donate.
Most organizations respond to every advocacy action the same way. Your development team never finds out when a major donor prospect just raised their hand. DonorMatch changes that. Every advocate who takes action is scored and matched to a donor tier in real time, so fundraising and advocacy programs work from the same list instead of two.
How DonorMatch works.
A full donor profile, built automatically.
When an advocate matches a tier, the right person on your team gets an alert with the full profile attached: net worth, employer, board affiliations, lifetime giving, your own donation history, and a suggested ask.
You decide what a major donor looks like.
Set capacity thresholds, giving history, net worth bands, and recency windows. Configure a suggested ask range and notification per tier. Principal donors can skip your general fundraising page entirely.
The right ask follows the donor.
Suggested asks are pre-filled on your pages and passed as URL parameters to ActBlue, FundraiseUp, and other external platforms. Every completed gift adds to a running record of advocacy-sourced revenue.
What goes into each recommendation.
Three signals combine to land on each suggested ask: your history with the donor, third-party capacity data, and behavioral patterns.
How much, how often, and how recently they've given. This carries the most weight. A donor who gave $5,000 last year sees a different ask than one who gave once two years ago.
Political contributions, wealth indicators, and philanthropic giving patterns layer in to surface stretch gift opportunities: donors with capacity to give significantly more.
Frequent givers get bolder asks. Lapsed donors get conservative invitations. The ask reflects each donor's actual relationship with you, not just their capacity.
Build a Donor Pipeline From Your Advocacy List
The supporters already taking action for your cause are your highest-intent donor prospects. DonorMatch surfaces them automatically.
Build the pipeline
Three ways to build your donor pipeline.
Upload what you already have.
Import your donor file, member list, or volunteer database. DonorMatch matches records, cleans duplicates, and layers in giving potential. Segment by tier from day one.
Let advocacy activity fill the pipeline.
Every new advocate is scored and matched to a tier the moment they take action. A live pipeline of warm leads, zero manual effort.
Acquire new supporters. Find the donors among them.
New supporters are scored for giving potential the moment they arrive through your acquisition campaigns. No existing donor data required.
Automated journeys
Donor journeys that run without your staff.
Segment by capacity, not just behavior.
A lapsed mid-level donor who just signed your petition gets a different message than a first-time advocate scored as a major donor prospect. Segments build and update automatically.
Re-engage lapsed donors through advocacy.
A lapsed donor who just took action has told you twice they care. DonorMatch flags them and places them in an advocacy-first re-engagement journey, not another solicitation they've learned to ignore.
Protect your major donor relationships.
Major donor prospects move into their own audiences inside AdvocacyAI's email tool, or sync to your existing CRM. Either way, no more campaign blasts.
Integrations
Works with the tools your development team already uses.
Your existing giving pages get smarter without being rebuilt.
Suggested ask amounts travel to ActBlue, FundraiseUp, and other platforms automatically via URL parameter.
Your CRM gets the right contacts automatically.
DonorMatch syncs to Salesforce natively, to NGP VAN and EveryAction through our authenticated partnership, and to thousands of other tools via Zapier.
Or run it all inside AdvocacyAI.
Your DonorMatch audiences are immediately usable in our built-in email and automation tools. No exports needed.
Frequently Asked Questions
No. DonorMatch works alongside Classy, ActBlue, Bloomerang, Blackbaud, and other giving tools. The suggested ask travels to your existing pages via URL parameter, so they get smarter without being rebuilt.
DonorMatch finds giving potential inside the list you're already building through advocacy. AdvocacyAI can also help launch fast-moving advocacy initiatives to mobilize cold leads likely to donate. That's a pipeline that compounds instead of churns.
What you upload, behavioral data from the platform, and third-party capacity data from DonorAtlas: public political contribution records, wealth indicators, and philanthropic giving patterns. Bring your own donor history or start from scratch.
No. New advocates are enriched and scored in real time as they take action. The more data you bring in, the sharper recommendations get, but you can start from zero.
You define your own tiers on whatever criteria matter: capacity, past giving, net worth band, recency, frequency. Each tier gets a name, notification email, suggested ask range, and routing decision. Edit at any time.